Will Rio Be Ratings Gold? [Infographic]

Posted by Fluent on Aug 3, 2016 11:10:38 AM

With the 2012 London Olympics being the highest rated television event in US history according to Nielsen*, we wanted to examine how Americans plan to watch the upcoming 2016 games. In the infographic below, we share the results of Fluent’s survey of 1,136 Americans who say they plan to watch the 2016 Rio games conducted July 28-29, 2016.

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Topics: Digital Marketing, Email Marketing, Mobile, Events, Research & Insights, Social Media

Rio 2016 ratings: boom or bust?

Posted by Andrew Ribner on Aug 2, 2016 5:58:47 PM

The 2016 Rio Summer Olympic Games begin this week. And while the Olympics may have been overshadowed in the news the last two weeks by the Republican and Democratic conventions, they are about to tower over the media landscape. 

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Topics: Digital Marketing, Consumer Research, Mobile, Research & Insights, Social Media

Rio 2016: Let The Omnichannel Games Begin!

Posted by Jordan Cohen on Aug 1, 2016 4:07:23 PM

The London Olympics were a ratings bonanza for NBC in 2012: When it was all said and done the games ranked as the most watched television event in US history. With us just days away from the 2016 Olympic Games in Rio, we surveyed nearly 3,000 American adults to find out how they planned to consume Olympics content in a markedly more multi-device world, and whether the myriad scandals, misadventures, and misfortunes surrounding this year's games might impact their viewership. Here's what we found:

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Topics: Digital Marketing, Consumer Research, Mobile, Research & Insights, Social Media

Fluent Teams Up With Litmus & Salesforce to Uncover the Latest Trends in Mobile-Friendly Email [Infographic]

Posted by Amadou Sow on Aug 1, 2016 3:53:24 PM

Mobile device usage has steadily risen each year, making it more important than ever for marketers to ensure that their websites and emails are mobile-friendly. Fluent teamed up with Litmus and Salesforce to uncover the latest email and landing page trends, and gauge consumers’ behaviors and expectations with email.

The new infographic below shares the results of the joint consumer study and provides recommendations to marketers for creating a great user experience on mobile. The infographic contains data such as:

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Topics: Digital Marketing, Email Marketing, Resources, Consumer Research, Mobile, Research & Insights

Sharpen Your Pencils! It’s Back-to-School Shopping Season

Posted by Amadou Sow on Jul 27, 2016 12:47:20 PM

In a handful of states across the US, school is already back in session, but for the majority the back-to-school shopping season is just hitting its stride. Back-to-school is the second largest seasonal shopping period of the year and is expected to produce about $68 billion in spending this year.*

Fluent conducted a national poll of 1,172 American adults to uncover the marketing channels that best drive back-to-school spending. Our new report, titled Sharpen Your Pencils, It’s Back to School 2016, provides insights into the role of children in back-to-school shopping, the mediums that families use to learn about back-to-school sales, the top purchase channels for back-to-school shopping, and more.

Some of the key findings in the report include:

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Topics: Digital Marketing, Email Marketing, Resources, Consumer Research, Mobile, Research & Insights, Social Media

Do Americans Still Love Fast and Casual Dining?

Posted by Amadou Sow on Jul 14, 2016 1:43:18 PM

The quick service restaurant (QSR) industry is a huge component of the US economy, generating over $200 billion in revenue in 2015*. As part of Fluent’s consumer research series, we surveyed 1,104 American adults to better understand consumer preferences and behavior when it comes to fast and casual dining.

Our new research report, titled “Lovin’ It: The American Fast Food Frenzy,” contains an abundance of new data points and valuable insights for marketers about consumers and their thoughts on the QSR industry today.

Some of the key findings include:

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Topics: Digital Marketing, Email Marketing, Resources, Consumer Research, Mobile, Research & Insights, Social Media

Pokémon Go Showcases the Potential of Augmented Reality

Posted by Andrew Ribner on Jul 14, 2016 11:07:28 AM

With over 15 million downloads of Pokémon Go since its US release on July 6, Pokémon Go has become a major cultural phenomenon and is now one of the most heavily used smartphone apps[1]. Given the wide ranging nature of this phenomenon, Fluent conducted a survey to explore the impact Pokémon Go is having upon its users.

Our survey of 1,885 Americans found that 20% of the US population claims to have downloaded the Pokémon Go app.

Those who have downloaded the app give it rave reviews across several metrics:

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Topics: Digital Marketing, Consumer Research, Mobile, Research & Insights, Social Media

The FBI Has Spoken; Can Hillary Clinton Capitalize on Her Momentum?

Posted by Amadou Sow on Jul 6, 2016 1:35:44 PM

After months of public speculation and open-ended debates about whether Hillary Clinton should be indicted for her use of private email servers while serving as secretary of state, FBI Director James Comey said Tuesday that he will not recommend charges against the presumptive Democratic nominee. Comey said however, that Clinton was “extremely careless” in the manner that she handled sensitive government information and that she and her staff should have known better. The announcement undoubtedly removes a huge cloud that has lingered over Clinton’s presidential campaign for months, and one that had the potential to impact the results of the forthcoming general election.

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Topics: Politics, Consumer Research, Research & Insights

Marketing Their Way to the White House

Posted by Amadou Sow on Jun 30, 2016 2:49:35 PM

In this year’s presidential election, the presumptive major party nominees have access to more marketing channels than ever. How they manage these mediums will undoubtedly have an impact on the outcome of the election.

For the past five weeks, Fluent has been polling registered voters to find out how well Hillary Clinton and Donald Trump have utilized various marketing channels to reach voters. Our latest report, titled “Marketing Their Way to the White House”, features the complete results from our weekly poll along with analysis and insights about how omnichannel marketing has impacted the 2016 election thus far.

Some of the key findings from the report include:

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Topics: Politics, Digital Marketing, Email Marketing, Resources, Consumer Research, Research & Insights, Social Media

Americans Still Uncertain About “Brexit”

Posted by Amadou Sow on Jun 27, 2016 4:52:20 PM

Last week, Fluent released research examining Americans’ awareness and perspective on the Brexit referendum. Despite the round-the-clock media coverage, the awareness level of Americans was quite low with approximately 1 in 4 Americans aware of the forthcoming vote several days before it happened. Following the vote, which resulted in a majority decision for the United Kingdom to leave the European Union, we fielded another survey to gauge the change in Americans’ awareness and support for Great Britain leaving the EU. Although awareness has substantially surged, most Americans are still uncertain about the issue and its ramifications.

Check out the topline findings and full results of Fluent’s post-Brexit referendum survey below:

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Topics: Politics, Consumer Research, Research & Insights

About Fluent

Fluent helps marketers solve one of their greatest challenges: growing the "top of the funnel" with qualified prospects. Leveraging our innovative ad-serving technology and extensive advertising network, hundreds of leading brands use Fluent to acquire their best customers, with precision, at a massive scale.

The Fluent Advantage:

  • Precision: We use real-time interactions with consumers, and focused ad targeting to generate new marketing opt-ins that match your ideal customer profile.
  • Intelligence: We apply proprietary algorithms and next generation lookalike modeling to continuously improve campaign performance over time.
  • Scale: Having the largest customer acquisition focused advertising network in the nation enables us to drive needle-moving volume for your business.
For more information, visit our How it Works page or Request a Demo with one of our specialists.

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