First-Time Super Bowl Advertiser Hits & Misses

Posted by Fluent on Feb 3, 2015 9:14:00 AM

We conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker Mophie scored big with its “All-Powerless” ad, growing brand awareness by 36.5%. On the other hand, car mat manufacturer WeatherTech’s ad appears to have been a dud.

Check out how these and other first-time advertisers did in our exclusive infographic, available for download here.

 

superbowl-commercials

Topics: Resources, Research & Insights

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Fluent helps marketers solve one of their greatest challenges: growing the "top of the funnel" with qualified prospects. Leveraging our innovative ad-serving technology and extensive advertising network, hundreds of leading brands use Fluent to acquire their best customers, with precision, at a massive scale.

The Fluent Advantage:

  • Precision: We use real-time interactions with consumers, and focused ad targeting to generate new marketing opt-ins that match your ideal customer profile.
  • Intelligence: We apply proprietary algorithms and next generation lookalike modeling to continuously improve campaign performance over time.
  • Scale: Having the largest customer acquisition focused advertising network in the nation enables us to drive needle-moving volume for your business.
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